Super Ingredients
Skincare can be overwhelming — there are hundreds of products promising hundreds of outcomes, but what ingredients actually work towards those promises? Sephora launched a new campaign in the Spring of 2020 focusing on Super Ingredients. They wanted interactive shoppable units that, most importantly, could serve as an educational tool.
CLIENT
SEPHORA
ROLE
STRATEGY
DESIGN
CREATIVE DIRECTION
AGENCY
UNDERTONE
RECOGNITION
UNDERTONE TOP CREATIVE*
(March 2020)