Super Ingredients

Skincare can be overwhelming — there are hundreds of products promising hundreds of outcomes, but what ingredients actually work towards those promises? Sephora launched a new campaign in the Spring of 2020 focusing on Super Ingredients. They wanted interactive shoppable units that, most importantly, could serve as an educational tool.

CLIENT
SEPHORA

ROLE
STRATEGY
DESIGN
CREATIVE DIRECTION

AGENCY
UNDERTONE

RECOGNITION
UNDERTONE TOP CREATIVE*
(March 2020)

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Sephora 2019

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