A Wellness Destination

If 2019 trends taught us anything, it’s that there is no beauty without wellness. Sephora leveraged that idea in a new campaign encouraging shoppers to add beauty-boosting wellness products into their routine. The goal was to introduce Sephora as a wellness destination & create an emotional connection to the brand. The results far exceeded benchmarks for interaction rates.

Performance Highlight: CTR: 2.09% IR: 8.04%