Holiday Gift Guide
Every year, Eddie Bauer curates a beautifully shot and developed holiday campaign and every year they look for unique ways to market it. In the winter of 2019, this included a custom crafted two-unit digital experience with goals to showcase the brands Holiday Gift-Guide in a way that was both engaging and shoppable.
CLIENT
EDDIE BAUER
ROLE
STRATEGY
DESIGN
CREATIVE DIRECTION
AGENCY
UNDERTONE
This first unit begins as an expandable bottom banner. Once expanded, the unit opens to the hero image along with three large category boxes on the right side. If the user clicks a category to explore, the corresponding shoppable product carousel opens. Each product has its own “Shop Now” button, but there is also a prominent “Shop Full Guide” CTA present on the bottom right of the unit at all times. The user experience is clean while presenting a lot of products.
Mobile Display
Our next proposed ad was a scrolling unit that reveals itself as the user moves down the webpage. Consisting of the same creative, this unit serves to reach viewers within their browsing content.