Good Girl Fragrance

Between the 2018-2020 Carolina Herrera launched three new fragrances from their Good Girl Collection. To introduce the first fragrance launch, they requested high impact display units that would allow the fragrance to come alive through an interactive experience. A cross-screen campaign was developed using a clean and modern layout, creating an immersive experience that featured stunning high-fashion imagery, click-to-play video and interactive hover hotspots. Pleased with the campaign performance, Carolina Herrera came back for the launch of both Velvet Fatale & Glorious gold.